Navigating Cancer is a healthcare technology company that provides patient engagement and care coordination solutions to healthcare providers. The company faced several challenges, including the need to transform patient engagement by increasing digital communication and capturing activity, ensure patient data security across the company, scale to meet the growing needs of Navigating Cancer, and implement a solution that meets the company’s long-term objectives as well as organizational complexity.
To address these challenges, Navigating Cancer turned to Minlopro Partners to implement a solution that would increase efficiency, enhance visibility into sales team activity, enable expanded patient engagement, and improve collaboration across functional areas.
Challenge 1: Transform Patient Engagement
Navigating Cancer was looking to transform patient engagement by increasing digital communication through creating new and optimizing existing channels and capturing that engagement activity to more effectively communicate to clients and patients. Patients today expect to communicate with healthcare providers through digital channels, and Navigating Cancer needed to provide an easy-to-use platform for their care team members that would facilitate this communication.
To transform patient engagement, Navigating Cancer partnered with Minlopro Partners to provide expertise in scaling digital solutions. By leveraging automation and greater visibility to it’s team members related to patient engagement, Navigating Cancer was able to streamline communication between patients and providers, identify the patients preferred method of communication and make it easier for patients to engage with their care teams on their channel of choice.
Navigating Cancer needed to collaborate across functional areas to create a more holistic view of a patient. This would allow the care team to provide better care, leading to improved outcomes and patient satisfaction.
To facilitate collaboration, Minlopro Partners offered demos and a roadmap that simplified the user experience. By providing an easy-to-use platform, the care team could collaborate more effectively, leading to a more holistic view of the patient.
Challenge 2: Implement a Solution That Meets Navigating Cancer’s Long-Term Objectives as Well as Organizational Complexity
Navigating Cancer needed to implement a solution that met the company’s long-term objectives as well as organizational complexity. This required a partner that could provide a solution that was customizable and flexible enough to meet Navigating Cancer’s unique needs.
To address this challenge, Minlopro Partners implemented multiple Business Units to ensure data integrity and security for both client and patient data. The use of Business Units allowed for streamlining marketing assets and efforts and native sharing provided the ability to share across the B2B and B2C Business Units when necessary. This ensured that the solution was customizable and flexible enough to meet the unique needs of Navigating Cancer, while also meeting the Marketing Users’, Sales Users’ and company’s long-term objectives.
Challenge 3: Patient Onboarding Journey for B2C
Minlopro Partners implemented a journey that leveraged a mass outreach campaign to boost Patient Portal registration and confirm Opt-In response in the process. The implementation of this solution enabled Navigating Cancer to build a customized communication experience for each patient, improving patient registration, engagement and overall satisfaction.
This process allows Navigating Cancer to send personalized messages to patients, delivered on their preferred channel, which can include appointment reminders, care plan updates, educational materials, and other relevant information by leveraging a customized journey. Navigating Cancer can improve patient communication through more relevant touch-points, engagement and boost the patient’s overall satisfaction, while also streamlining communication and reducing the workload of their marketing team and healthcare providers. Automating this process further increases efficiency and scalability, allowing Navigating Cancer to meet the growing needs of the company and its patients.
Overall, Minlopro Partners helped Navigating Cancer implement solutions that addressed the company’s current challenges and enabled the company to transform their internal users’ experience, patient engagement, reduce manual work, collaborate across functional areas, and scale to meet the company’s growing needs. Greater visibility and automation related to patients ensured multi-cloud expertise, simplified user experience, data integrity and security, and creating journeys for patient onboarding. Navigating Cancer was able to streamline operations, improve patient outcomes, and achieve greater business success.
