ICYMI: Navigating the Next Normal in Healthcare with Salesforce



In the rapidly evolving world of healthcare, the focus is shifting from traditional care models to a more people-centric approach. Healthcare professionals now understand the importance of connecting with colleagues who have firsthand experience in clinical care. This paradigm shift has paved the way for innovative companies that bridge the gap between conceptual healthcare needs and functional knowledge. By leveraging real-world data and transforming interactions into actionable engagements, organizations can drive behavior change and deliver personalized care. In this blog post, we explore the transformative power of data and engagement in healthcare.

Real-World Data and People-Centric Approach:


Healthcare professionals want to communicate with their peers rather than intermediaries who lack firsthand experience. Forward-thinking companies have recognized this need and have brought in clinical care experts to better understand the boots-on-the-ground healthcare experience. By embracing a people-centric approach, these companies ensure that their clients work with professionals who truly comprehend their challenges and goals.

Moving from Conceptual to Transformational:


To achieve meaningful transformation in healthcare, organizations must first establish the conceptual knowledge of their data management needs. This includes defining the messaging, target audience, and timing for effective communication. Once the conceptual groundwork is laid, it is crucial to transition into functional knowledge. This involves identifying the key data points that drive decision-making and align with the organization’s goals. With thought leadership and strategic guidance, companies can progress towards the transformational phase, where they actively drive behavior change.

Data-Driven Engagement and Empowered Messaging:


The journey towards transformation begins with reshaping interactions and adopting new communication methods tailored to different audiences. Real-world data plays a crucial role in understanding who the target audience is and how best to engage with them. While text messages might work for some, others may prefer alternative channels. The goal is to transition from simple interactions to meaningful acknowledgment, where two-way communication is established. By empowering messaging and leveraging real-world data, organizations can create personalized engagements that resonate with their customers.

Behavior-Driving Actions:


An exemplary case study from the provider space highlights the power of data-driven engagement. By carefully orchestrating a sequence of messages and interactions, an organization can guide customers towards specific actions. For instance, reminders for annual physicals or follow-up calls based on blood test results can prompt customers to take necessary steps for their health. This level of engagement is what organizations strive for, as it enables proactive care and drives behavior change.

Preparing for the Future:


The landscape of healthcare is constantly evolving, and organizations must be prepared for the changes that lie ahead. The rising influx of individuals into Medicare calls for a shift in how healthcare is delivered. The next generation of healthcare consumers will be data-driven and require personalized, remote care. To stay ahead, organizations must set themselves up for success by embracing data and scalability. With the increasing volume of healthcare data being generated, organizations need to harness this information to drive transformation and provide exceptional care.



The future of healthcare lies in harnessing the power of data and engagement to drive transformational change. By adopting a people-centric approach, understanding the conceptual and functional aspects of data management, and leveraging real-world data, organizations can connect with their customers on a deeper level. The goal is to drive behavior change, deliver personalized care, and stay ahead in an ever-evolving healthcare landscape. By embracing these principles, organizations can pave the way for a future where data and engagement are the driving forces behind improved health outcomes.

Mort Sayyed
Mort Sayyed
I have been in the Salesforce ecosystem in various roles across implementation, sales, and leadership for 16 years. I love the flexibility and speed-to-value of the platform.